Strategic Planning for Public Relations
Language: en
Pages: 492
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2007-07-10 - Publisher: Routledge

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First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Strategic Planning for Public Relations
Language: en
Pages: 686
Authors: Deborah A. Silverman
Categories: Business & Economics
Type: BOOK - Published: 2024-03-14 - Publisher: Taylor & Francis

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The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation
Strategic Planning for Public Relations
Language: en
Pages: 361
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2007-07-10 - Publisher: Routledge

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First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Planning and Managing Public Relations Campaigns
Language: en
Pages: 200
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Strategic Public Relations Management
Language: en
Pages: 428
Authors: Erica Weintraub Austin
Categories: Business & Economics
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge

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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn