Strategic Perspectives in Destination Marketing
Language: en
Pages: 411
Authors: Camilleri, Mark Anthony
Categories: Business & Economics
Type: BOOK - Published: 2018-08-17 - Publisher: IGI Global

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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
Global Perspectives on Strategic Storytelling in Destination Marketing
Language: en
Pages: 336
Authors: Campos, Ana Cláudia
Categories: Business & Economics
Type: BOOK - Published: 2022-05-27 - Publisher: IGI Global

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Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distin
Destination Marketing and Management
Language: en
Pages: 380
Authors: Youcheng Wang
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: CABI

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
Strategic Marketing in Hospitality and Tourism
Language: en
Pages: 275
Authors: Deepak Chhabra
Categories: Hospitality industry
Type: BOOK - Published: 2015-04-01 - Publisher:

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This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketin
Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc