Strategic Marketing Planning And Control
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Strategic Marketing
| Author | : Graeme Drummond |
| Publisher | : Routledge |
| Total Pages | : 350 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 075068271X |
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This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
