Strategic Marketing Planning
Download and Read Strategic Marketing Planning full books in PDF, ePUB, and Kindle. Read online free Strategic Marketing Planning ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Strategic Marketing Planning
Author | : Richard M.S. Wilson |
Publisher | : Routledge |
Total Pages | : 552 |
Release | : 2010-05-04 |
Genre | : Business & Economics |
ISBN | : 1136435247 |
Download Strategic Marketing Planning Book in PDF, Epub and Kindle
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Strategic Marketing Planning Related Books
Pages: 552
Pages: 322
Pages: 364
Pages: 884
Pages: 613