Strategic Marketing Management The Framework 10th Edition
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Strategic Marketing Management - The Framework, 10th Edition
| Author | : Alexander Chernev |
| Publisher | : Cerebellum Press |
| Total Pages | : 639 |
| Release | : 2019-01-01 |
| Genre | : Business & Economics |
| ISBN | : |
Download Strategic Marketing Management - The Framework, 10th Edition Book in PDF, Epub and Kindle
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
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