Strategic Marketing 2e: Theory and Applications for Competitive Advantage

Strategic Marketing 2e: Theory and Applications for Competitive Advantage
Author: Prof Pierre Joubert
Publisher: Oxford University Press, USA
Total Pages: 0
Release: 2014
Genre: Business & Economics
ISBN: 9780199044931


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Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.


Strategic Marketing 2e: Theory and Applications for Competitive Advantage
Language: en
Pages: 0
Authors: Prof Pierre Joubert
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Oxford University Press, USA

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Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
The Routledge Companion to Strategic Marketing
Language: en
Pages: 501
Authors: Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2020-11-24 - Publisher: Routledge

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis
Strategic Marketing
Language: en
Pages: 613
Authors: Douglas West
Categories: Business & Economics
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Strategic Management
Language: en
Pages: 314
Authors: Allen Amason
Categories: Business & Economics
Type: BOOK - Published: 2011-03-17 - Publisher: Routledge

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Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and un
Corporate Level Strategy
Language: en
Pages: 299
Authors: Olivier Furrer
Categories: Business & Economics
Type: BOOK - Published: 2016-04-13 - Publisher: Routledge

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The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Ol