Strategic Marketing 2e Theory And Applications For Competitive Advantage
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Strategic Marketing 2e: Theory and Applications for Competitive Advantage
Author | : Prof Pierre Joubert |
Publisher | : Oxford University Press, USA |
Total Pages | : 0 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 9780199044931 |
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Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
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