Sports Sponsorship And Branding
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Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall
This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2013-08-14 - Publisher: McFarland
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp
Language: en
Pages: 187
Pages: 187
Type: BOOK - Published: 2001-11-07 - Publisher: Springer
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class br
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
