Sport Marketing

Sport Marketing
Author: Windy Dees
Publisher: Human Kinetics
Total Pages: 490
Release: 2021-03-12
Genre: Sports
ISBN: 1492594628


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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--


Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Sports and Entertainment Marketing
Language: en
Pages: 0
Authors: Ken Kaser
Categories: Entertainment events
Type: BOOK - Published: 2008 - Publisher: Cengage Learning

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This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o
Sports Marketing
Language: en
Pages: 504
Authors: Sam Fullerton
Categories: Business & Economics
Type: BOOK - Published: 2006-07-25 - Publisher: McGraw-Hill/Irwin

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'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry
Sports Marketing
Language: en
Pages: 334
Authors: Daniel J. Bruton
Categories: Business & Economics
Type: BOOK - Published: 2015-02-13 - Publisher: Jones & Bartlett Publishers

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In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what int
The Olympic Games Effect
Language: en
Pages: 284
Authors: John A. Davis
Categories: Business & Economics
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons

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Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec