Sport Marketing in a Global Environment
Language: en
Pages: 272
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Sports Marketing
Language: en
Pages: 702
Authors: Matthew D. Shank
Categories: Business & Economics
Type: BOOK - Published: 2014-10-03 - Publisher: Routledge

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to
Contemporary Sport Marketing
Language: en
Pages: 296
Authors: James J. Zhang
Categories: Sports & Recreation
Type: BOOK - Published: 2017-02-17 - Publisher: Taylor & Francis

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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of th
Sport Management and the Natural Environment
Language: en
Pages: 269
Authors: Jonathan M. Casper
Categories: Business & Economics
Type: BOOK - Published: 2015-05-01 - Publisher: Routledge

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With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental conce
Sports Marketing
Language: en
Pages: 809
Authors: Matthew D. Shank
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Taylor & Francis

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Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the