Sport Marketing
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Sport Marketing
Author | : Windy Dees |
Publisher | : Human Kinetics |
Total Pages | : 490 |
Release | : 2021-03-12 |
Genre | : Sports |
ISBN | : 1492594628 |
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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
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Language: en
Pages: 490
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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co