Sport Marketing

Sport Marketing
Author: Windy Dees
Publisher: Human Kinetics
Total Pages: 490
Release: 2021-03-12
Genre: Sports
ISBN: 1492594628


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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--


Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Strategic Sport Marketing
Language: en
Pages: 521
Authors: David Shilbury
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 613
Authors: Eric C. Schwarz
Categories: Business & Economics
Type: BOOK - Published: 2017-12-18 - Publisher: Routledge

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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir
Digital Sport Marketing
Language: en
Pages: 236
Authors: Alan Seymour
Categories: Business & Economics
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge

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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Developing Successful Sport Marketing Plans
Language: en
Pages: 208
Authors: DR. DAVID K. NAGEL STOTLAR (MARK S.)
Categories:
Type: BOOK - Published: 2019-10-23 - Publisher:

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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co