Social Sector Communication In India
Download and Read Social Sector Communication In India full books in PDF, ePUB, and Kindle. Read online free Social Sector Communication In India ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Social Sector Communication in India
Author | : Jaishri Jethwaney |
Publisher | : Sage Publications Pvt. Limited |
Total Pages | : 288 |
Release | : 2016-03-29 |
Genre | : |
ISBN | : 9789353288440 |
Download Social Sector Communication in India Book in PDF, Epub and Kindle
A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-à-vis CSR projects.
Social Sector Communication in India Related Books
Pages: 288
Pages: 159
Pages: 223
Pages: 0
Pages: 296