Social Media Listening and Monitoring for Business Applications

Social Media Listening and Monitoring for Business Applications
Author: Rao, N. Raghavendra
Publisher: IGI Global
Total Pages: 506
Release: 2016-09-21
Genre: Computers
ISBN: 1522508473


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Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.


Social Media Listening and Monitoring for Business Applications
Language: en
Pages: 506
Authors: Rao, N. Raghavendra
Categories: Computers
Type: BOOK - Published: 2016-09-21 - Publisher: IGI Global

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Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunitie
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Authors: Thakur, Jyotsana
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With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and in
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Categories: Computers
Type: BOOK - Published: 2019-05-03 - Publisher: IGI Global

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Link prediction is required to understand the evolutionary theory of computing for different social networks. However, the stochastic growth of the social netwo
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Language: en
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5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivi