Strategic Social Media Management

Strategic Social Media Management
Author: Karen E. Sutherland
Publisher: Springer Nature
Total Pages: 618
Release:
Genre:
ISBN: 9819994969


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Strategic Social Media Management
Language: en
Pages: 618
Authors: Karen E. Sutherland
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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Social Media in Strategic Management
Language: en
Pages: 0
Authors: Miguel R. Olivas-Luján
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: Emerald Group Publishing Limited

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Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and v
Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462
Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Social Media Strategy
Language: en
Pages: 218
Authors: Phillip G. Clampitt
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-07-27 - Publisher: SAGE Publications

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"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect o
A Social Strategy
Language: en
Pages: 287
Authors: Mikolaj Jan Piskorski
Categories: Business & Economics
Type: BOOK - Published: 2016-02-23 - Publisher: Princeton University Press

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What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as