Social Marketing for Public Health

Social Marketing for Public Health
Author: Hong Cheng
Publisher: Jones & Bartlett Publishers
Total Pages: 450
Release: 2009-11-24
Genre: Medical
ISBN: 1449610080


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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.


Social Marketing for Public Health
Language: en
Pages: 451
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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g
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