Social Marketing And Sustainable Development Goals Sdgs
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Social Marketing and Sustainable Development Goals (SDGs)
Author | : M. Mercedes Galan-Ladero |
Publisher | : Springer Nature |
Total Pages | : 377 |
Release | : 2023-05-24 |
Genre | : Business & Economics |
ISBN | : 303127377X |
Download Social Marketing and Sustainable Development Goals (SDGs) Book in PDF, Epub and Kindle
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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