Social Communication in Advertising

Social Communication in Advertising
Author: William Leiss
Publisher: Psychology Press
Total Pages: 442
Release: 1990
Genre: Business & Economics
ISBN: 9780415903547


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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.


Social Communication in Advertising
Language: en
Pages: 680
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains
Social Communication in Advertising
Language: en
Pages: 442
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Psychology Press

GET EBOOK

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Social Communication in Advertising
Language: en
Pages: 426
Authors: William Leiss
Categories: Advertising
Type: BOOK - Published: 1990 - Publisher: Routledge

GET EBOOK

Social Communication in Advertising
Language: en
Pages: 426
Authors: William Leiss
Categories: Advertising
Type: BOOK - Published: 1990 - Publisher:

GET EBOOK

Social Communication in Advertising
Language: en
Pages: 432
Authors: William Leiss
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2018 - Publisher:

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Fourth edition revised by Kyle Asquith