Sidestep And Twist
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Sidestep and Twist
Author | : James Gardner |
Publisher | : Marshall Cavendish |
Total Pages | : 226 |
Release | : 2012 |
Genre | : Commercial products |
ISBN | : 9814382663 |
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Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.
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