Sidestep and Twist

Sidestep and Twist
Author: James Gardner
Publisher: Marshall Cavendish
Total Pages: 226
Release: 2012
Genre: Commercial products
ISBN: 9814382663


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Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified.


Sidestep and Twist
Language: en
Pages: 226
Authors: James Gardner
Categories: Commercial products
Type: BOOK - Published: 2012 - Publisher: Marshall Cavendish

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Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking
Sidestep and Twist
Language: en
Pages: 176
Authors: James Gardner
Categories:
Type: BOOK - Published: 2011 - Publisher:

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Why are some product releases huge hits, with demand so great that people actually queue up to buy? How is it that some companies are able to create hits time a
TWIST
Language: en
Pages: 146
Authors: Julie Cottineau
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Ecademy Press

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Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely p
Strength Training for Beginners
Language: en
Pages: 100
Authors: Susie Dinan
Categories: Health & Fitness
Type: BOOK - Published: 2003-09 - Publisher: Harper Collins

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A safe, specially devised exercise program for women of all ages that will help protect you from osteoporosis and achieve stronger muscles, a trimmer body, and
The Soccer Book
Language: en
Pages: 408
Authors: DK
Categories: Sports & Recreation
Type: BOOK - Published: 2023-07-18 - Publisher: Penguin

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Whether you want to bend it like Beckham or dribble like Ronaldinho, The Soccer Book is the ultimate visual guide to soccer skills, rules, tactics, and coaching