Sex in Advertising

Sex in Advertising
Author: Tom Reichert
Publisher: Routledge
Total Pages: 307
Release: 2014-04-04
Genre: Business & Economics
ISBN: 1135638217


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A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.


Sex in Advertising
Language: en
Pages: 307
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge

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A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so
The Erotic History of Advertising
Language: en
Pages: 404
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books

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Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a
Best Ads
Language: en
Pages: 136
Authors: Dave Saunders
Categories: Design
Type: BOOK - Published: 1997 - Publisher: B.T. Batsford

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This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
Sex Stereotyping in Advertising
Language: en
Pages: 264
Authors: Alice E. Courtney
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Lexington, Mass. : Lexington Books

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Investigating the Use of Sex in Media Promotion and Advertising
Language: en
Pages: 283
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensi