Service Research And Innovation
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Research Methods in Service Innovation
| Author | : Flemming Sørensen |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 255 |
| Release | : 2017-02-24 |
| Genre | : Service industries |
| ISBN | : 1785364863 |
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Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation.
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