Service Management And Marketing
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Service Management and Marketing
| Author | : Christian Grönroos |
| Publisher | : Jossey-Bass |
| Total Pages | : 320 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : |
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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
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