Service Is Front Stage
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Service is Front Stage
| Author | : J. Teboul |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 172 |
| Release | : 2006-09-29 |
| Genre | : Business & Economics |
| ISBN | : 9780230006607 |
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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