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It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of boo
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of boo
For more than two thousand years Christian expansion and proselytizing was couched in terms of ''defending the faith.'' Until recently in the United States, muc
‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ is a transformative guide that invites sales professionals to embark on a journey of embr
When you think of sales and marketing, who do you think is the greatest salesperson of all time? I bet you didn't think of Jesus! Jesus' message has endured for