Selling Culture
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Selling Culture
Author | : Richard Malin Ohmann |
Publisher | : Verso |
Total Pages | : 432 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : 9781859849743 |
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Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
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Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 1996 - Publisher: Verso
Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, an
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Language: en
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The management of organizational resources is extremely difficult. Managers face serious and complex challenges when managing the required resources for the ben