Self-Congruity
Language: en
Pages: 256
Authors: M. Joseph Sirgy
Categories: Computers
Type: BOOK - Published: 1986-08-05 - Publisher: Praeger

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 749
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 739
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Routledge

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
European Journal of Tourism Research
Language: en
Pages: 197
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2020-10-01 - Publisher: Varna University of Management

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The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its
Cross-Cultural Brand Personality and Brand Desirability
Language: en
Pages: 251
Authors: Corinna Colette Vellnagel
Categories: Business & Economics
Type: BOOK - Published: 2020-08-13 - Publisher: Springer Nature

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This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept