Segmenting The Mature Market
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Segmenting the Mature Market
Author | : Carol M. Morgan |
Publisher | : |
Total Pages | : 392 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
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"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu