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Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective p
What is the best way to persuade someone to take action? Do our customers, clients, or patients believe that we are looking out for their best interests? These
Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, c
