Search Analytics for Your Site

Search Analytics for Your Site
Author: Louis Rosenfeld
Publisher: Rosenfeld Media
Total Pages: 372
Release: 2011-07-06
Genre: Computers
ISBN: 1933820047


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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.


Search Analytics for Your Site
Language: en
Pages: 372
Authors: Louis Rosenfeld
Categories: Computers
Type: BOOK - Published: 2011-07-06 - Publisher: Rosenfeld Media

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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users
Mastering Search Analytics
Language: en
Pages: 401
Authors: Brent Chaters
Categories: Computers
Type: BOOK - Published: 2011-10-14 - Publisher: "O'Reilly Media, Inc."

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Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and R
Practical Web Analytics for User Experience
Language: en
Pages: 251
Authors: Michael Beasley
Categories: Computers
Type: BOOK - Published: 2013-06-21 - Publisher: Newnes

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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this b
Web Analytics For Dummies
Language: en
Pages: 386
Authors: Pedro Sostre
Categories: Computers
Type: BOOK - Published: 2007-04-10 - Publisher: John Wiley & Sons

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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the R
Advanced Web Metrics with Google Analytics
Language: en
Pages: 384
Authors: Brian Clifton
Categories: Computers
Type: BOOK - Published: 2011-01-11 - Publisher: John Wiley & Sons

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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your