Road to Relevance

Road to Relevance
Author: Harrison Coerver
Publisher: John Wiley & Sons
Total Pages: 156
Release: 2013-10-03
Genre: Business & Economics
ISBN: 1118834178


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Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.


Race for Relevance
Language: en
Pages: 159
Authors: Harrison Coerver
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: John Wiley & Sons

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Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Base
Road to Relevance
Language: en
Pages: 156
Authors: Harrison Coerver
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: John Wiley & Sons

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Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve o
Higher Education's Road to Relevance
Language: en
Pages: 325
Authors: Susan A. Ambrose
Categories: Education
Type: BOOK - Published: 2020-01-02 - Publisher: John Wiley & Sons

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Explores the current context, role, and challenges of post-secondary education and presents options for promising pathways forward. The post-secondary education
Relevance
Language: en
Pages: 292
Authors: Tim Manners
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Penguin

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Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies,
Radical Relevance
Language: en
Pages:
Authors: Bill Cates
Categories:
Type: BOOK - Published: 2019-09-30 - Publisher:

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Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the valu