Return On Customer
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Return on Customer
| Author | : Don Peppers |
| Publisher | : Broadway Business |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780385510301 |
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Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.
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