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This comprehensive work provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This fifth edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking.
This comprehensive work provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward app
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpers
"The end objective of buying and merchandising is to achieve sales and gross margin objectives through effective merchandise management of a department or group
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to
This best-selling textbook meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail l
