Research In Consumer Behavior
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Research in Consumer Behavior
Author | : Russell W. Belk |
Publisher | : Emerald Group Publishing |
Total Pages | : 258 |
Release | : 2011-10-28 |
Genre | : Business & Economics |
ISBN | : 1780521162 |
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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
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Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include t