Rebuilding The Brand
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Language: en
Pages: 26
Pages: 26
Type: BOOK - Published: 2012 - Publisher: Triple Nickel Press
Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2013-10-08 - Publisher: Simon and Schuster
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. H
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2007 - Publisher: Amacom Books
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
