Rebuilding Brand America
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Rebuilding Brand America
Author | : Dick Martin |
Publisher | : Amacom Books |
Total Pages | : 316 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780814473337 |
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Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.