Re Thinking Chickens

"Re/Thinking Chickens: The Discourse around Chicken Farming in British Newspapers and Campaigners’ Magazines, 1982–2016" has major social relevance as it focuses on one of the most forgotten and yet most exploited farmed animals, chickens, who now have a combined mass exceeding that of all other birds on Earth. Dr Elena Lazutkaitė demonstrates that the planet’s most numerous birds, with a population of 23 billion at any one time, are trivialised in public discourse. This book applies the analytical framework of Critical Discourse Analysis in combination with corpus linguistics tools to present a detailed empirical case study. In total, the study corpus comprises 1754 texts published over the period of 34 years in broadsheets The Guardian and The Daily Telegraph, tabloids the Daily Mirror and the Daily Mail (including their Sunday editions Sunday Mirror and Mail on Sunday) and magazines produced by animal advocacy groups Compassion In World Farming and Animal Aid. This book will be of particular interest to university students of critical animal studies, human-animal studies, discourse studies, cultural studies, communication studies, sociology, (eco)linguistics, in addition to animal advocacy groups and media practitioners.