Radio Marketing Guide and Fact Book for Advertisers

Radio Marketing Guide and Fact Book for Advertisers
Author:
Publisher:
Total Pages: 50
Release: 1997
Genre: Radio advertising
ISBN:


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Radio Marketing Guide and Fact Book for Advertisers
Language: en
Pages: 50
Authors:
Categories: Radio advertising
Type: BOOK - Published: 1997 - Publisher:

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Radio Marketing Guide and Fact Book for Advertisers
Language: en
Pages: 42
Authors:
Categories: Radio advertising
Type: BOOK - Published: 2003 - Publisher:

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The Leo Burnett Worldwide Advertising and Media Fact Book
Language: en
Pages: 528
Authors: Leo Burnett Company
Categories: Advertising
Type: BOOK - Published: 1994 - Publisher: Triumph Books (IL)

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Strategic Copywriting
Language: en
Pages: 280
Authors: Edd Applegate
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Rowman & Littlefield

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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapt
Radio Advertising
Language: en
Pages: 264
Authors: Pete Schulberg
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Contemporary Books

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A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio busi