"Radio Advertising Does Not Work." Says Who?

Author: Victor Prooth
Publisher: American Mass Media Corporation
Total Pages: 145
Release: 2006
Genre: Radio advertising
ISBN: 9780978559700


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The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio


Language: en
Pages: 145
Authors: Victor Prooth
Categories: Radio advertising
Type: BOOK - Published: 2006 - Publisher: American Mass Media Corporation

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The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seve
Editor & Publisher
Language: en
Pages: 1500
Authors:
Categories: Journalism
Type: BOOK - Published: 1928 - Publisher:

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The fourth estate.
How to Make Your Radio Advertising Work for You
Language: en
Pages: 74
Authors: David Sell
Categories: Business & Economics
Type: BOOK - Published: 2011-02-08 - Publisher: David Sell

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Radio Engineering
Language: en
Pages: 748
Authors:
Categories: Telecommunication
Type: BOOK - Published: 1928 - Publisher:

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Fourth Estate
Language: en
Pages: 736
Authors:
Categories: Journalism
Type: BOOK - Published: 1927 - Publisher:

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