Radio Advertising Does Not Work Says Who
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"Radio Advertising Does Not Work." Says Who?
Author | : Victor Prooth |
Publisher | : American Mass Media Corporation |
Total Pages | : 145 |
Release | : 2006 |
Genre | : Radio advertising |
ISBN | : 9780978559700 |
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The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio
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