Quantitative Analysis In Marketing Management
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Quantitative Analysis for Marketing Management
| Author | : William Richard King |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 600 |
| Release | : 1967 |
| Genre | : Business & Economics |
| ISBN | : |
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"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
