Quantitative Analysis for Marketing Management

Quantitative Analysis for Marketing Management
Author: William Richard King
Publisher: McGraw-Hill Companies
Total Pages: 600
Release: 1967
Genre: Business & Economics
ISBN:
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"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.


Quantitative Analysis for Marketing Management
Language: en
Pages: 600

Quantitative Analysis for Marketing Management

Authors: William Richard King
Categories: Business & Economics
Type: BOOK - Published: 1967 - Publisher: McGraw-Hill Companies

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"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with
Quantitative Analysis in Marketing Management
Language: en
Pages: 331

Quantitative Analysis in Marketing Management

Authors: Luiz Moutinho
Categories: Marketing
Type: BOOK - Published: 1999 - Publisher:

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Instructor's Manual to Accompany Quantitative Analysis in Marketing Management
Language: en
Pages: 92

Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 1998-05-01 - Publisher: John Wiley & Sons Incorporated

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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quant
Quantitative Analysis in Marketing Management
Language: en
Pages: 0

Quantitative Analysis in Marketing Management

Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2000-05-18 - Publisher: Wiley

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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quant
Quantitative Marketing and Marketing Management
Language: en
Pages: 604

Quantitative Marketing and Marketing Management

Authors: Adamantios Diamantopoulos
Categories: Business & Economics
Type: BOOK - Published: 2013-01-31 - Publisher: Springer Science & Business Media

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish