Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications
Author: Christine Daymon
Publisher: Routledge
Total Pages: 416
Release: 2010-09-13
Genre: Business & Economics
ISBN: 1136935029


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The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.


Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 416
Authors: Christine Daymon
Categories: Business & Economics
Type: BOOK - Published: 2010-09-13 - Publisher: Routledge

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The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing ab
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 302
Authors: Christine Daymon
Categories: Business & Economics
Type: BOOK - Published: 2005-06-29 - Publisher: Routledge

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A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 306
Authors: Christine Daymon
Categories: Business & Economics
Type: BOOK - Published: 2005-06-29 - Publisher: Routledge

GET EBOOK

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 306
Authors: Christine Daymon
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press

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A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 0
Authors: Taylor & Francis Group
Categories:
Type: BOOK - Published: 2016-12-27 - Publisher:

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