Qualitative Marketing Research
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Qualitative Market Research
| Author | : Hy Mariampolski |
| Publisher | : SAGE |
| Total Pages | : 330 |
| Release | : 2001-08-21 |
| Genre | : Business & Economics |
| ISBN | : 9780761969457 |
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This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
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