Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Author: Brian Solis
Publisher:
Total Pages: 314
Release: 2009
Genre: Electronic books
ISBN: 9780137011247


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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Language: en
Pages: 314
Authors: Brian Solis
Categories: Electronic books
Type: BOOK - Published: 2009 - Publisher:

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PR 2.0
Language: en
Pages: 306
Authors: Deirdre K. Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2008-03-26 - Publisher: FT Press

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Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The
Social Media and Public Relations
Language: en
Pages: 177
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Putting the Public Back in Public Relations
Language: en
Pages: 463
Authors: Brian Solis
Categories: Business & Economics
Type: BOOK - Published: 2009-02-19 - Publisher: FT Press

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprece
How Propaganda Became Public Relations
Language: en
Pages: 275
Authors: Cory Wimberly
Categories: Philosophy
Type: BOOK - Published: 2019-11-07 - Publisher: Routledge

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How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by