Psychological Foundations of Attitudes

Psychological Foundations of Attitudes
Author: Anthony G. Greenwald
Publisher: Academic Press
Total Pages: 432
Release: 2013-09-24
Genre: Psychology
ISBN: 1483258513


Download Psychological Foundations of Attitudes Book in PDF, Epub and Kindle

Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.


Psychological Foundations of Attitudes
Language: en
Pages: 432
Authors: Anthony G. Greenwald
Categories: Psychology
Type: BOOK - Published: 2013-09-24 - Publisher: Academic Press

GET EBOOK

Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude th
Psychological foundations of attitudes, ed
Language: en
Pages:
Authors: Anthony G. Greenwald
Categories: Attitude (Psychology)
Type: BOOK - Published: - Publisher:

GET EBOOK

Psychological Foundations of Personality
Language: en
Pages: 626
Authors: Louis Peter Thorpe
Categories: Personality
Type: BOOK - Published: 1938 - Publisher:

GET EBOOK

The SAGE Handbook of Social Psychology
Language: en
Pages: 417
Authors: Michael A Hogg
Categories: Psychology
Type: BOOK - Published: 2007-03-26 - Publisher: SAGE

GET EBOOK

`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology:
Psychological Foundations of Marketing
Language: en
Pages: 406
Authors: Allan J Kimmel
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: Routledge

GET EBOOK

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited fo