Proven Strategies in Competitive Intelligence

Proven Strategies in Competitive Intelligence
Author: Society of Competitive Intelligence Professionals
Publisher: John Wiley & Sons
Total Pages: 351
Release: 2002-03-14
Genre: Business & Economics
ISBN: 0471039810


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Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action


Proven Strategies in Competitive Intelligence
Language: en
Pages: 351
Authors: Society of Competitive Intelligence Professionals
Categories: Business & Economics
Type: BOOK - Published: 2002-03-14 - Publisher: John Wiley & Sons

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Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitiv
Hyperformance
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Authors: T. J. Waters
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Type: BOOK - Published: 2010-01-29 - Publisher: John Wiley & Sons

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Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience c
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Language: en
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Authors: James D. Underwood
Categories: Business & Economics
Type: BOOK - Published: 2013-07-09 - Publisher: John Wiley & Sons

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Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing,
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Language: en
Pages: 267
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Type: BOOK - Published: 1989 - Publisher:

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Business and Competitive Analysis
Language: en
Pages: 656
Authors: Craig S. Fleisher
Categories: Business intelligence
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Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of meth