Prove It Before You Promote It
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Prove It before You Promote It
Author | : Steve Cuno |
Publisher | : John Wiley & Sons |
Total Pages | : 214 |
Release | : 2008-11-17 |
Genre | : Business & Economics |
ISBN | : 0470462604 |
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Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplaceāand how you can use that to your advantage.
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