Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author: Terence Shimp
Publisher: Cengage Learning
Total Pages: 656
Release: 2006-01-20
Genre: Business & Economics
ISBN: 9780324321432


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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Language: en
Pages: 656
Authors: Terence Shimp
Categories: Business & Economics
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new
Introduction to Advertising and Promotion
Language: en
Pages: 840
Authors: George Edward Belch
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

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Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Integrated Marketing Communications
Language: en
Pages: 250
Authors: Shimp
Categories: Advertising
Type: BOOK - Published: 2013-12-19 - Publisher:

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance o
Promotion and Integrated Marketing Communications
Language: en
Pages: 247
Authors: Semenik
Categories: Business & Economics
Type: BOOK - Published: 2006-10 - Publisher: Academic Internet Pub Incorporated

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