Profiting In Americas Multicultural Marketplace
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Profiting in America's Multicultural Marketplace
Author | : Sondra B. Thiederman |
Publisher | : |
Total Pages | : 296 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
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Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
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