Product Strategy for High Technology Companies

Product Strategy for High Technology Companies
Author: Michael E. McGrath
Publisher: McGraw Hill Professional
Total Pages: 400
Release: 2000-11-02
Genre: Business & Economics
ISBN: 0071610340


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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.


Product Strategy for High Technology Companies
Language: en
Pages: 400
Authors: Michael E. McGrath
Categories: Business & Economics
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Product Strategy for High-technology Companies
Language: en
Pages: 0
Authors: Michael E. McGrath
Categories: High technology industries
Type: BOOK - Published: 1995 - Publisher: Irwin Professional Publishing

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Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and s
Strategies for High-Tech Firms
Language: en
Pages: 249
Authors: P.M. Rao
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
Marketing High Technology
Language: en
Pages: 235
Authors: William H. Davidow
Categories: Business & Economics
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
Strategic Marketing for High Technology Products
Language: en
Pages: 211
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: Routledge

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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to