Product Policy And Brand Management Text And Cases
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Product Policy and Brand Management
| Author | : A. K. Chitale |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Marketing |
| ISBN | : 9788120340756 |
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Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power o
