Product and Brand Management

Product and Brand Management
Author: U.C. Mathur
Publisher: Excel Books India
Total Pages: 556
Release: 2010-07
Genre: Brand name products
ISBN: 9788174465498


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Product and Brand Management
Language: en
Pages: 556
Authors: U.C. Mathur
Categories: Brand name products
Type: BOOK - Published: 2010-07 - Publisher: Excel Books India

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B2B Brand Management
Language: en
Pages: 368
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2006-09-22 - Publisher: Springer Science & Business Media

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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
New Product and Brand Management
Language: en
Pages: 78
Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not o
Brand Management
Language: en
Pages: 389
Authors: Tilde Heding
Categories: Business & Economics
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus mana
Brand Management
Language: en
Pages: 288
Authors: Saurabh Aggarwal
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Global India Publications

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Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-