Private Label Strategy

Private Label Strategy
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9781422101674


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The growth in private labels has huge implications for managers on both sides.


Private Label Strategy
Language: en
Pages: 292
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Press

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The growth in private labels has huge implications for managers on both sides.
Private Label
Language: en
Pages: 416
Authors: Kelly Yang
Categories: Young Adult Fiction
Type: BOOK - Published: 2022-05-31 - Publisher: HarperCollins

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The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their pla
Advances in National Brand and Private Label Marketing
Language: en
Pages: 178
Authors: Francisco J. Martinez-Lopez
Categories: Business & Economics
Type: BOOK - Published: 2020-05-13 - Publisher: Springer Nature

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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB
Improving Marketing Strategies for Private Label Products
Language: en
Pages: 407
Authors: Arslan, Yusuf
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail
National Brands and Private Labels in Retailing
Language: en
Pages: 190
Authors: Juan Carlos Gázquez-Abad
Categories: Business & Economics
Type: BOOK - Published: 2014-06-10 - Publisher: Springer

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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers a